PLM

Connect your Product Lifecycle Management system with Emfas to automatically bring technical product data into your content workflow. PLM integrations work as read-only data sources, allowing you to use specifications and technical information as the foundation for generating on-brand content across your sales channels.

Why connect a PLM

Your PLM system contains the source of truth for technical product specifications - materials, construction details, measurements, and basic descriptions created during product development. But raw technical data isn't ready for your customers. It needs to be enriched, localized, and transformed into compelling content for product detail pages, e-commerce platforms, and every sales channel you operate.

Without integration, teams manually export data from the PLM and re-enter it into ecommerce platforms. Changes require repeating this process, and generating different content styles for different markets means managing multiple versions.

Emfas connects directly to your PLM system, automatically importing product data so you can:

• Use technical specifications as the foundation for AI-generated content
• Keep content in sync as product data changes
• Eliminate manual data exports and re-entry

How PLM integrations work

PLM integrations in Emfas are read-only data sources. Product data flows from your PLM into Emfas, where you can combine it with data from other sources and properly enrich your products before syncing to your ecommerce platforms.

We configure each integration to sync exactly the data you need. Common examples include:

• Technical specifications and attributes
• Basic product descriptions
• Product hierarchies and categories
• Images and media
• Material and construction details
• Size and fit information
• Care instructions
• Compliance and certification data
• Supplier and origin information

Once imported, you can use this technical data as the foundation to enrich the rest of your product information and build complete, compelling PDPs for every market and channel.

Typical workflow

A common workflow with PLM integration looks like this:

1. Product team creates technical specifications in the PLM system
2. Emfas automatically imports the technical data
3. You use AI to generate on-brand descriptions, SEO content, and localized versions
4. Content syncs to ecommerce platforms like Shopify or Centra
5. Updates in the PLM automatically flow through the same pipeline

This keeps your PLM as the source of truth for technical data while Emfas handles content generation and distribution to sales channels.

Supported PLM systems

Emfas currently supports these PLM integrations:

Getting started

PLM integrations require setup by the Emfas team. Get in touch with us to discuss your PLM system and integration needs.