Rechain

The Rechain integration connects your PLM system with Emfas as a read-only data source. Product data flows from Rechain into Emfas, where you can combine it with data from other sources and enrich it with AI.

Key benefits

• Connect PLM with ecommerce - Sync your technical product data from Rechain to your ecommerce platforms without manual exports.
• Single source for enrichment - Use technical specifications and basic descriptions from Rechain as the foundation for generating on-brand content.
• No duplicate work - Your team maintains technical data in Rechain while Emfas handles content generation for sales channels.

What data syncs

Emfas imports product data from Rechain, including:

• Product type and category
• Product status
• Size information
• Variant colour data
• Technical specifications and attributes

Use cases

PLM to ecommerce workflow - Import technical specifications and basic descriptions from Rechain into Emfas, then use AI to generate on-brand, SEO-optimized descriptions across all languages before syncing to your ecommerce platform like Shopify or Centra.

Multi-channel content from technical data - Use Rechain's technical data as the source of truth, then generate different content styles for different channels - detailed for B2B, consumer-friendly for retail, concise for marketplaces.

Getting started

The Rechain integration requires setup by the Emfas team. Get in touch with us and we'll help you connect your Rechain system and configure what data to import.