Centra

The Centra integration creates a two-way connection between your Centra system and Emfas. Product data flows automatically in both directions - changes in Emfas update Centra instantly, and changes in Centra appear in Emfas right away.

Key benefits

Two-way sync - Update product data in Emfas and see it live in Centra immediately. Changes in Centra flow back to Emfas automatically.
Full attribute support - Works with all custom and basic attributes across your Centra setup.
No manual exports - Skip the CSV exports and imports. Everything syncs in real-time without manual work.
Work how you want - Your team can keep using Centra while you enrich content with AI in Emfas. No need to switch everything at once.

What data syncs

Emfas syncs your product data with Centra at all levels, including:

Products, variants, and SKUs
Bundles and their contents
Store attributes
Display attributes
Categories
Brand and Collection
Mapped attributes
Custom attributes and basic attributes
Descriptions, titles, and meta fields
Images and media

Bundles

Centra bundles sync into Emfas as bundles - their own entity type, separate from products. A bundle links to the products and variants it contains rather than duplicating them, so the underlying items stay the source of truth for their own data while the bundle carries its own name, description, and attributes.

For each bundle, Emfas syncs:

Store, Display, and product-level attributes
Custom and basic attributes
Descriptions, titles, and meta fields
Images and media
The products and variants in each bundle section

Bundle content is two-way like the rest of the integration. When you enrich a bundle in Emfas, the content is written back to the bundle's product and displays in Centra.

Once bundles start syncing, they appear as their own area in the catalog, and you can use them with attributes, automations, filters, and bulk proposals the same way you use products.

Use cases

Multi-market content - Manage Store attributes across different markets from one place, generating localized content for each region while maintaining consistency.

Product enrichment at scale - Filter for products missing content at the variant or SKU level, then use bulk proposals to generate descriptions and attributes across thousands of items.

Launch coordination - When launching new collections across multiple markets, generate all required Store and Display attributes in hours instead of managing them manually across different markets.

SEO optimization - Generate optimized meta content and descriptions across all product levels - from products down to individual SKUs.

What doesn't sync automatically

Stock and pricing for bundles - Inventory and prices sync at product and variant level. Bundles carry content, media, and their section contents, not stock or price.
Bundles without a product number - A bundle is identified by its product number in Centra. If the bundle is created before the number is set, it starts syncing on the next change after the number exists.

Getting started

The Centra integration requires setup by the Emfas team. Get in touch with us and we'll help you connect your Centra system and configure the data sync to match your needs. Bundle sync is configured as part of that setup, so let us know if you use bundles in Centra.