Centra

The Centra integration creates a two-way connection between your Centra system and Emfas. Product data flows automatically in both directions - changes in Emfas update Centra instantly, and changes in Centra appear in Emfas right away.

Key benefits

• Two-way sync - Update product data in Emfas and see it live in Centra immediately. Changes in Centra flow back to Emfas automatically.
• Full attribute support - Works with all custom and basic attributes across your Centra setup.
• No manual exports - Skip the CSV exports and imports. Everything syncs in real-time without manual work.
• Work how you want - Your team can keep using Centra while you enrich content with AI in Emfas. No need to switch everything at once.

What data syncs

Emfas syncs your product data with Centra at all levels, including:

• Products, variants, and SKUs
• Store attributes
• Display attributes
• Categories
• Brand and Collection
• Mapped attributes
• Custom attributes and basic attributes
• Descriptions, titles, and meta fields
• Images and media

Use cases

Multi-market content - Manage Store attributes across different markets from one place, generating localized content for each region while maintaining consistency.

Product enrichment at scale - Filter for products missing content at the variant or SKU level, then use bulk proposals to generate descriptions and attributes across thousands of items.

Launch coordination - When launching new collections across multiple markets, generate all required Store and Display attributes in hours instead of managing them manually across different markets.

SEO optimization - Generate optimized meta content and descriptions across all product levels - from products down to individual SKUs.

Getting started

The Centra integration requires setup by the Emfas team. Get in touch with us and we'll help you connect your Centra system and configure the data sync to match your needs.