Omnium

The Omnium integration creates a connection between your Omnium system and Emfas. Your product catalog syncs automatically — changes in Omnium appear in Emfas, and enriched content from Emfas flows back to Omnium.

Key benefits

• Real-time sync - Webhook-driven updates mean product changes in Omnium appear in Emfas without manual intervention.
• Full attribute support - Works with both Omnium's standard product fields and your custom dynamic properties.
• Multi-language content - Each Omnium language document maps to the correct language in Emfas, so Norwegian content stays Norwegian and English stays English.
• No manual exports - Skip CSV exports and imports. Everything syncs automatically.

What data syncs

Emfas syncs your product data from Omnium, including:

• Products and variants (including single-SKU products)
• Categories
• Standard attributes — name, description, short description, brand, status
• SEO fields — meta title, meta description, meta keywords
• Dynamic properties (your custom key/value fields on products and variants)
• Images and media

Use cases

Bulk content enrichment - Filter for products missing descriptions or SEO fields, run a bulk proposal, and push enriched content back to Omnium automatically.

Multi-language management - Manage all your language variants from one place in Emfas. Generate localized descriptions for Norwegian, English, or any other language your Omnium setup supports.

SEO optimization - Identify products with weak or missing meta content, then use AI proposals to generate optimized meta titles, descriptions, and keywords across your full catalog.

Getting started

The Omnium integration requires setup by the Emfas team. Get in touch with us and we'll help you connect your Omnium environment and configure the data sync to match your catalog structure.